The Tale of Two Anglers

Dear Reader,

On a bright fall morning some years ago, two anglers pushed off from the same landing.

They were very much alike, these two. Both had fished these waters since they were boys. Both could read a tide and lay a cast where it counted. Both had saved up and bought a good pair of polarized glasses, because both knew that on the water, the right lens is the difference between seeing the fish and guessing.

Recently, the two men crossed paths at that same landing, twenty-five years later.

They were still very much alike but also different. Both still fished every chance they got. But there was a difference. One loved his time out there still and the other had become jaded over the years. He had spent those years fighting with the brand behind his glasses — the scratched lens that took months to replace, the warranty that got harder to use every year, the sense that he’d become a stranger to a company he once trusted. The other had spent those same years barely thinking about his gear at all, because the people behind it always had his back. He was able to be in the moment - not mentally drafting up an argument to a customer service department that might not get back to you...

What Made The Difference

It wasn’t skill. Both men could fish. It wasn’t money, or luck, or how much they cared. 

The difference was the brand who stood behind the glasses.

You see, some years back, the first man’s brand got big. The kind of big where the founders cash out and the accountants move in. The warranty got thinner. The service got slower. The product got cheaper in the ways you don’t notice until something breaks. He wasn’t a customer anymore. He was an account number.

The second man had found Cordina.

A Brand That Still Answers Your Messages

Cordina is a family-run company, built by two brothers in Charleston who make polarized sunglasses and hats for people who actually spend their days outside. It is not a portfolio brand inside a conglomerate. When you have a problem, you don’t get a queue. You get the people whose name is on the box.

Put us to the proof. If your Cordinas ever fail you, our Trade Up program gets you back on the water — no runaround, no stranger on the other end. We’d rather keep you fishing than win an argument.

About those two anglers I mentioned. Same water, same skill, same love of the sport. What made their years on the water so different?

Who they trusted to stand behind them.

Sincerely,
Brandon & Steven, Cordina Eyewear