Cheap sunglasses are costing you more than you think

They're a subscription you didn't know you signed up for

Nobody owns a $35 pair of sunglasses. You just borrow them till they break.

Here’s the math the gas-station rack is counting on you not to do.

A cheap pair feels smart. It feels economical, but they fail to cut glare. They Scratch up in a month. they break in two or they are are lost. So you grab another. And another.

Five pairs later you've spent $185+ Tax on sunglasses you never liked enough to keep track of.

That’s not being careful with money. That’s the business model. Cheap shades are built to be replaced — that’s how they make theirs.

We build the other kind. One pair. Polarized to actually cut the glare and last for a lifetime. And if they ever fail you, our repair or replacement program puts you back on the water — no runaround, no hold music. 

You’ve already paid for a good pair. You just paid it to people who never made you one.

Buy once. Own it. Stop paying rent on your own eyes.

- Cooper Driskell